is a must-have in Digital Marketing
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How We Drive More Leads To Your Website
Call them proven strategies for search optimization. Call it the 10X Way. What we deliver is a proven plan to build and improve your company’s SEO to drive more leads to your website.
FAQ // LEARN MORE ABOUT 10X DESIGN SEO SERVICES
When people have questions, need help, or want to buy something, they start with Google. That includes your prospects and existing customers. To capture their share of this organic website traffic, businesses—including your competitors—are constantly pushing for the top position on search engine results pages (SERP).
This is where search engine optimization (SEO) comes in.
SEO is a constantly evolving set of strategies, tactics, and best practices that help businesses like yours create websites and other digital content that search engines love. The challenge is that Google runs on a complex algorithm that’s regularly updated. To keep up, many organizations employ SEO services, such as 10x Design, that can help ensure their SEO game is on point and feeding the Google algorithm A+ content.
There are a number of ways to optimize the pages on your website for better search engine performance. On-page SEO is essentially a group of signals that search engine algorithms look for to serve up relevant, authoritative web content for a given search term or keyword phrase. On-page SEO includes:
- Title tag
- Slug (URL)
- Image metadata
- Headers and document structure
- Keyword frequency and density
- Word count
- Meta description
On the other hand, technical SEO refers to the best practices and tactics that an SEO expert can configure “under the hood,” such as information architecture, mobile optimization, and page speeds. Both on-page and technical SEO are often managed by an in-house specialist or a third-party SEO agency.
Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for, and each time someone clicks that PPC ad, the company pays Google for the click.
All of this is managed through Google Adwords.
PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword—the more competition there is to rank for that keyword, the higher the cost per click. PPC is distinct from SEO, which helps encourage organic search traffic. Both SEO and PPC comprise the principal parts of search engine marketing (SEM).
Our goal is to put in place SEO strategies that drive qualified leads to your site over the long term. Our SEO experts will work with your teams to monitor important KPIs, such as page rankings, cost per lead, featured snippets, and more. As your website’s SEO begins to gain traction, you can also expect to see improvements in your domain authority, which can help improve search visibility and drive more backlinks.
Getting results from SEO strategies will not happen overnight. In our experience, any SEO agency that guarantees quick results and top rankings is misleading its customers. The timeline for SEO strategies and projects will vary depending on your specific needs, budget, and expectations. The size, vertical, and maturity of your business also factor in significantly.
At 10x Design, our approach is to provide the latest technical expertise, implement best practices, and closely measure results. Thorough, circumspect, and consistent is the name of the game.
Yes! SEO is just one aspect of your larger digital marketing strategy, which might include:
- Content marketing and strategy
- Social media
- Email campaigns
- Direct response
- Account-based marketing tactics
Why do companies focus so much time and money on digital marketing? Because content that brings value to prospects and customers can help raise awareness, attract leads, and catalyze growth. SEO is a very important part of making this happen.